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Facebook Messages: Changing the Face of Online Communication?
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Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. Chat with us  Please leave your feedback 
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Introduction
Till then, other e-mail providers had been offering all these services as independent products and users were unable to access one service from another. Highlighting this fact during the launch of the new product, Mark Zuckerberg, CEO of Facebook, said that the traditional e-mail services no longer appealed to the younger generation of Internet users as they were too slow.
Facebook Messages: Changing the Face of Online Communication? - Next Page>> 1] Facebook, Inc, a privately held company, operates the largest social networking website, facebook.com, with more than 500 million subscribers as of the end of 2010. The company was founded in 2004 and is based in Palo Alto, California, with an operation in Hanoi, Vietnam. 2] A social networking website is an internet-based service platform, manifesting the relationship between its members, as for example students of an academic discipline, or people who share an activity/interest, or individuals who know each other and so on and so forth. These websites generally enable members to exchange/share ideas/opinions or simply to communicate in the form of instant messages, to look up a friend’s web pages, share photos and videos, and a host of other services. Members can avail of these services from a webpage dedicated to each of them – often called profile/account – which contains personal information about the individual along with web-links of other members with whom a member linked. They are different from common e-mail providers in the sense that they do not allow communicating with non-members. 3] Maggie Shiels, "Facebook Ramps Up Competition With a New Message System," www.bbc.co.uk, November 16, 2010 4] Google, Inc. is one of the most popular high-tech companies with operations in internet searching, free e-mail, cloud computing, video sharing, digital maps, a social networking site, and advertisement technologies. The flagship service of the company is its internet search technology with operates on a page-rank algorithm. The search technology is so effective that it earned the title of "Gateway of Internet" for the company. Google's free e-mail, called Gmail, had around 190 million subscribers in November 2010. 5] Yahoo! is a web portal offering a host of internet services including news, free e-mail, search engine, Yahoo! Directory, advertising, online maps, video sharing, and social media websites and services. It is reckoned to be the most visited website. Its free e-mail called Yahoo! Mail had around 270 million users at the end of 2010. 6] Microsoft, one of the first software companies in the world, develops, licenses, and supports a plethora of software products and services for a huge variety of computer devices. The most popular product of the company is the Windows Software Suite for personal computers. Its free e-mail Windows Hotmail was one of the first e-mail providers and it had around 360 million subscribers at the end of 2010, which made it the largest e-mail provider. |
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